ZOOM Live: FASHION UPDATE NEWS FROM PARIS - PFW
Fashion now has unprecedented influence on the audience, as everybody’s gone online. People of fashion are confused about the future of the industry, so every day the leading authorities go live to discuss what we are going to expect. The main fashion brands has become very flexible, developing new communicative strategies on social media. That’s why in my estimation it would be riveting to see how pandemic has affected a brand expression via Instagram.
Since the beginning of 2020 the world has changed dramatically. The boarders are closed and we are all locked home, but at the same time creatives are still creative and we try to find other ways to communicate and do what we love. Together with Olga Ferrara we imagined, how would the last day of the quarantine look like and made a series inspired by this dream.